Bio
"Back When Dinosaurs Roamed the Earth..."
That was one of the greatest lines I ever thought written when I read it, in a letter, from a creative director who took the time to tell me (then 22) how she had gotten her start in Chicago advertising. I had written her with the question and, golly, I got a response.
I did not take her advice (go work for Sears or Spiegel writing catalog copy); I ended up writing for her at The Bradford Exchange.
In the process, I got hooked on direct response. And received an exceptional training in classic direct mail, including lists, testing, and production.
It has served me well as we have moved full force into digital direct response.
Much has changed in the intervening years--mainly, the proliferation of direct response channels (most people call this, broadly, e-commerce and social media) and trying to figure out how to leverage them to create online ATMs. (Which, by the way, I had a hand in promoting--helped First Chicago launch the debit card to existing customers in the late '80s. When dinosaurs roamed.... )
One thing has not changed: direct response is about getting a lead or an order, now. '
It's about grabbing the prospect and turning her into a buyer. It's about getting her to buy again... and again... and again.
That's what I do.
If that's what you do (or need to do) and you need someone to help you think out powerful strategies and execute flawlessly, we should talk.
Please take a moment to browse my resume and awards. I am a working strategist/copywriter and I guarantee I'm working on 3-5 interesting, meaty projects at any given time. Call me to see what I'm up to. I'd love to hear what is working for you.
That was one of the greatest lines I ever thought written when I read it, in a letter, from a creative director who took the time to tell me (then 22) how she had gotten her start in Chicago advertising. I had written her with the question and, golly, I got a response.
I did not take her advice (go work for Sears or Spiegel writing catalog copy); I ended up writing for her at The Bradford Exchange.
In the process, I got hooked on direct response. And received an exceptional training in classic direct mail, including lists, testing, and production.
It has served me well as we have moved full force into digital direct response.
Much has changed in the intervening years--mainly, the proliferation of direct response channels (most people call this, broadly, e-commerce and social media) and trying to figure out how to leverage them to create online ATMs. (Which, by the way, I had a hand in promoting--helped First Chicago launch the debit card to existing customers in the late '80s. When dinosaurs roamed.... )
One thing has not changed: direct response is about getting a lead or an order, now. '
It's about grabbing the prospect and turning her into a buyer. It's about getting her to buy again... and again... and again.
That's what I do.
If that's what you do (or need to do) and you need someone to help you think out powerful strategies and execute flawlessly, we should talk.
Please take a moment to browse my resume and awards. I am a working strategist/copywriter and I guarantee I'm working on 3-5 interesting, meaty projects at any given time. Call me to see what I'm up to. I'd love to hear what is working for you.