Selected Stats...
While every creative opportunity is different, the following results are not atypical.
Financial services, magazines, consumer offers -- even animal rescue fundraising -- I've excelled in all.
While every creative opportunity is different, the following results are not atypical.
Financial services, magazines, consumer offers -- even animal rescue fundraising -- I've excelled in all.
- 29%+ open rate on subject line/copy for best-performing email ever used by The Nation magazine.
- Doubled subscribers to an Forex advisory service in 3-4 months by developing a new product and up sell offer.
- Doubled sales of online stock advisory with new concept and new copy.
- 700% ROI on not-for-profit annual appeal
- 12%+ BtoB response rate for wine competition launch.
- 25% response rate--Conceptualized, wrote and directed creative on a dimensional mailing for a leading technical journal that pulled 25%.
- 39% boost to response rate--Conceptualized, wrote and directed creative development of a magazine renewal series that increased response rate from 18% to 25%.(39% boost).
- 3% response rate (insurance)--Conceptualized, wrote and directed creative development of an association medical insurance lead generator that pulled over 3% and was the most successful promotion ever mailed by the insurance broker.
- 70% boost to magazine renewal--conceptualized, wrote and directed creative development of a magazine renewal package that beat control by over 70%.
- 11% coupon redemption--Conceptualized and wrote traffic-building direct mail launch personalized coupon package for new frozen dessert that pulled over 11% in coupon redemption and established interactive data base.
- Doubled response--Conceptualized, wrote and directed creative on control kit to launch a Home Equity Loan program for a Milwaukee bank; package doubled projected response rates.
- Tripled response--Conceptualized, wrote and directed creative on control kit to launch new MasterCard/Visa for Milwaukee area bank that exceeded projected responses by over 300%.
- 230% boost--Conceptualized and wrote circulation package for Chicago Sun-Times that outpulled control by over 230%.
- 21%+ Discover Card launch--Conceptualized, wrote and directed creative on original Sears Discover Card direct mail package that pulled 21% and launched the product.